With this public disillusion, plus the fact that in 2009, the year of the 2008 Academy Awards, The Dark Knight was not nominated for Best Picture, causing outrage among fans, amateur critics who regularly post video reviews of films decided to band together and create their own awards show, allowing members of the Youtube community to vote on different categories, rather than have the films picked at random by a group of old farts who don't recognize innovation in cinema.
This became known as the Youreviewers Awards. Originally conceived by Youtubers, JeremyJahns and Schmoesknow, the concept proved extremely popular and upwards of 30 other amateur critics joined in. The event even received celebrity endorsements and appearances.
The show was divided into four episodes appearing over the course of a few days, with episodes One and Three appearing on the JeremyJahns channel and Two and Four appearing on the Schmoesknow channel. Each episode featured amusing commentary by both Jeremy and the Schmoes and several awards announced by other youtube critics in their own style. The first episode was released on the 23th of February, with the last one released on the 26th of February.
The awards showcased the diversity and sheer number of youtube critics and celebrated the youtube community. Celebrity guest Katee Sackhoff commented on her admiration for the community for their initiative in executing the awards.
As expected, the results of the Youreviewers Awards differed greatly from the Academy Awards. Where The Kings Speech won the Oscar for Best Picture, the Youtube community voted for Inception. In fact, Inception received a majority of the awards it was nominated for.
Following is a list of the awards and which films won.
From Part 1:
- Most Underrated Film: Scott Pilgrim Vs. the World
- Best Screenplay, Original or Adapted: The Social Network
- Best Animated Film: Toy Story 3
From Part 2:
- Best Visual Effects: Inception
- Best Soundtrack: Hans Zimmer for Inception
From Part 3:
- Best Breakthrough Actor: Andrew Garfield for The Social Network
- Best Breakthrough Actress: Hailee Steinfeld for True Grit
- Best Supporting Actress: Haille Steinfeld for True Grit
- Best Supporting Actor: Christian Bale for The Fighter
From Part 4:
- Best Actor: James Franco for 127 Hours
- Best Actress: Natalie Portman for Black Swan
- Best Director: Christopher Nolan for Inception
- Best Picture: Inception
References:
